AdMate™
Display Ads
Display ads are probably the most widely used type of mobile advertising - possibly because of the low costs to deliver. But, are they the most effective?
Ad manager statistics can show a huge amount of delivery data, such as the number of ads delivered, date and time, etc. but they are incapable of any providing any valuable quantifiable user reaction.
At Mdtec we believe that Display Ads should always be used as feeders for more intelligent types of ads; any ad which have a user action invitation.
See Call to Action AdsClose Ad Display
Call to Action Ads
Probably the most effective of currently available ads because they engage the user to make them 'want to know more'.Our example shows an ad for flowers from a leading delivery service. You will note that the ad looks very similar to the Display type ads but now a 'Red Button' call to action feature (similar to the additional digital services on satellite decoders) has been digitally added within AdMate3™'s CMS which is also automatically repeated over the left function key with invitation text.
On click, the user is presented with the first of up to five additional template based pages. Standard templates included options for text, images, mixed text and images and even image galleries. Client defined templates are also available.
Depending on the ad configuration, the last page is reserved for the user action: 'Call to Call' or 'Call to Buy' types.
To see how these pages look, click here:Example Action Ad Pages
Close Call to Action Ads
See / Hide Call to Call Ads
See / Hide Click to Coupon Ads
Full Page Ads
If strategically positioned, Full Pages ads can add great value to any mobile application. If positioned badly, they cause untold user frustration.Our full page ads are always limited by number in any application and normally appear between menu transitions. They can be static or animated images and can incorporate sound for that added extra impact.
Close Full Page Ad Display
Call to Action Pages
As previously discussed, the final page in our 'Call to Action' Ads is reserved for the action. This can include 'Call to Call' or 'Call to Buy' pages.Below are samples of action type pages.
Call to CallBy digitally embedding a pre-designated telephone number into the ad, users can be invited to call for more information, book an appointment or to place an order, directly from within the mobile application.
Call to Buy
'Call to Buy' takes action ads to the next level by incorporating a secure credit or debit card mobile payment gateway. These pages connect directly to your existing payment providers using secure HTTPS connections.
Close Action Ad Display
Developed from the bottom up, AdMate3™'s unlimited trunk and branch structure offers total flexibility in delivering focused ads but at all times maintains total control and accountability.
Ad delivery is controlled by a two stage 'decision making' process performed within the application. This includes:- Does this application / user accept ads?
- Is the current viewed page allowed to receive ads?
- If so, what is the ad template style?
- What is the user's registered language and country?
- Does the user have any specific ad preferences; sports; motoring, etc.?
- Which ads have already been delivered this session?
- Are any ads waiting to be served which are in a particular 'ad push'?
- Which ad has the highest 'weighting'?
After decision making is complete, the selected ad is pushed to the user for delivery and the session data is updated.
AdMate3™ is capable of delivering a range of highly interesting but unobtrusive ads including:- Display
- 'Call to Action'
- 'Call to Call'
- Click for Coupon'
- 'Click to Buy'